Protocol Theory Welcomes Nikola Klacar as Research Manager

Nikola brings over seven years of experience leading consumer and B2B research across global markets, with a focus on delivering actionable insights that drive growth, innovation, and user-centered strategies. Most recently a Senior Researcher at Stellar Elements (now Amdocs), Nikola’s work has spanned technology, finance, and emerging industries, where he’s helped brands inform product development, go-to-market strategies, and customer experiences.

Based in Austin, Texas, Nikola will play a key role in expanding Protocol Theory’s insights offering in North America. His expertise will help Web3 brands decode user behaviors, identify growth opportunities, and forge stronger connections with their audiences.

Jonathan Inglis, Managing Director at Protocol Theory, said, “Niko brings a sharp, evidence-driven approach to solving complex challenges. His expertise will help us deliver deeper, more actionable insights for brands building in the onchain world.”

Alistair Rennie, Head of Innovation & Global Thought Leadership, added, “Niko’s experience aligns perfectly with our mission. His ability to turn research into clarity and direction will be invaluable for brands looking to succeed in Web3.”

Nikola’s appointment strengthens Protocol Theory’s commitment to delivering clarity and human insight for brands building in the onchain world, as we step into 2025 with several landmark research initiatives underway across North America, APAC and beyond.

To learn how our consumer research experts—including Niko—can help you uncover insights that matter, get in touch with us here. ◼️