Protocol Theory Partners with BlockSurvey to Deliver the Future of Privacy-First Web3 Research

MARCH 31, 2025 – Protocol Theory, the world’s leading consumer research and insights company dedicated to Web3 and emerging technologies, is proud to announce a strategic partnership with BlockSurvey, a privacy-first survey platform trusted by researchers, communities, and brands around the globe.

The partnership brings together two complementary strengths: ProtocolPanel™, Protocol Theory’s proprietary human-verified research community of over 250,000 global participants, and BlockSurvey’s encrypted infrastructure, built for collecting data without compromising privacy.

Together, the integration sets a new benchmark for conducting reliable, high-quality research with Web3-native and crypto-curious users.

Built for the Next Generation of Web3 Builders

For years, Web3 teams have struggled to conduct credible research due to two persistent challenges:

1. Accessing high-quality respondents from within the crypto ecosystem
2. Ensuring privacy, security, and trust in how data is collected

This partnership solves both problems—giving Web3 teams access to authentic, human-verified audiences, combined with privacy-first research infrastructure that meets the expectations of today’s digitally-savvy users.

“We’re excited to bring together two best-in-class offerings,” said Jonathan Inglis, Managing Director at Protocol Theory.

“Our mission has always been to raise the standard of consumer research in Web3—and this partnership with BlockSurvey makes it easier than ever for projects to tap into real insights from real users, with full confidence in the quality and integrity of their data.”

What This Means for Web3 Teams

Access to Web3-Native Audiences

With over 250,000 vetted participants across the world, ProtocolPanel gives researchers access to crypto users, NFT collectors, DeFi users, gamers, Web3 builders, and crypto-curious consumers—all screened for authenticity and segmented for precise targeting.

Built-in Privacy and Security

BlockSurvey’s end-to-end encrypted infrastructure ensures that respondent privacy is never sacrificed, even when gathering highly detailed behavioral or attitudinal data.

Streamlined Research Workflow

Users of BlockSurvey can now tap into ProtocolPanel for respondent recruitment—allowing teams to go from questionnaire to insights in a matter of days, not weeks.

Better Insights, Better Decisions

Whether testing a product idea, validating a new token model, evaluating brand perception, or exploring user behavior across chains, the integration offers Web3 teams faster, safer, and more actionable data than ever before.

Why It Matters

This partnership arrives at a pivotal time. As Web3 matures, the projects that thrive will be those that deeply understand their users—from the crypto-curious to the early adopters to the next wave of mainstream participants.

Protocol Theory and BlockSurvey are committed to helping those projects grow, by making trustworthy, privacy-first research more accessible to everyone building the future of the internet. ◼️