Naomi Policar Joins Protocol Theory as Head of Marketing

We’re thrilled to welcome Naomi Policar as our new Head of Marketing at Protocol Theory.

Naomi brings a decade of experience in digital strategy, paid media, and brand leadership. Her appointment comes at a defining moment for Protocol Theory, as we continue to grow from a highly trusted research partner into the global authority on consumer behavior in Web3, AI, and emerging technology.

As we expand our reach and sharpen our voice, Naomi will lead the evolution of how we communicate, connect, and lead across the industry and beyond.

In her role, Naomi will oversee:

• Building and elevating our online presence, ensuring our brand reflects the clarity, rigor, and strategic thinking that define our work
• Strategic brand development, strengthening our positioning as the category-defining leader in consumer insight for the onchain era
• Digital marketing initiatives, designed to grow awareness, deepen engagement, and support our most important launches and publications
• Content, thought leadership, and public insights, ensuring our ideas reach the right audiences and influence the right conversations
• Amplifying the impact of our IP, research, and innovation to turn insight into into industry momentum

Naomi’s leadership marks a new chapter in how Protocol Theory shows up in the world. Her focus on strategic clarity, bold storytelling, and meaningful visibility will help position our brand for the next phase of growth—one defined not just by what we do, but by how we influence the future of the industries we serve.

Welcome aboard, Naomi.