• Protocol Theory Logo
  • Close Menu
  • Latest Thinking
  • ProtocolPanel™
  • Our Story & Team
  • Contact
  • Latest Thinking
  • ProtocolPanel™
  • Our Story & Team
  • Contact

Our research, insights, & thought leadership.

Get early access: The Next Billion Users Report 2025

Based on insights from over 2,600 consumers across five major markets, The Next Billion Users Report 2025 reveals the key drivers and barriers to crypto and Web3 adoption — providing brands with a data-driven blueprint for unlocking the next wave of growth.

Reports & Whitepapers

Read more
Read more
Search & Filter articles
Filter articles
Search:
Case Studies
Industry Insights
Thought Leadership
Events & Webinars
Company News
Press & Media
Reports & Whitepapers
Trends & Foresight
Product & Innovation
GTM & Growth Strategy
Customer & User Experience
Thought Leadership
Brand & Communications
Blockchain Protocols & Foundations
Corporates & Consumer Brands
Web3 Consumer Apps
Web3 Gaming & Metaverse
NFTs & Digital Collectibles
Crypto Exchanges & DeFi Platforms
Digital Wallets & Payments
Case Studies

How Early Research Helped BioCrypt Avoid a Costly GTM Mistake

Protocol Theory helped BioCrypt evaluate the commercial viability of applying its secure enclave technology to pharmaceutical research. Through expert interviews and strategic insight, the project uncovered real industry pain points—along with the deep specialization and long-term commitment required to solve them.

/ Trends & Foresight / Product & Innovation / GTM & Growth Strategy
Industry Insights

Singapore’s AI Momentum: Embedded, Everyday, and Evolving

Singapore is emerging as one of Asia’s most engaged AI markets, where daily usage is driven by learning, productivity, and trust in design. This article explores the key behaviours, barriers, and commercial opportunities shaping the next phase of AI adoption in Singapore.

/ GTM & Growth Strategy / Trends & Foresight / Product & Innovation / Customer & User Experience
Thought Leadership

Ground Truth: The Foundation of AI—and Everything Around It

AI doesn’t just need ground truth in its models—it needs it across the entire business. From UX to pricing to go-to-market strategy, this article unpacks why human-validated insight is the difference between guesswork and growth in the age of AI.

/ GTM & Growth Strategy / Trends & Foresight / Product & Innovation / Customer & User Experience / Artificial Intelligence
Events & Webinars

Protocol Theory Is Heading to SuperAI Singapore

Protocol Theory is heading to SuperAI Singapore to share new consumer insights on how AI is evolving from functional tool to emotional interface—and what that means for builders, brands, and the future of human-tech interaction.

Industry Insights

Inside the AI Gap: Why Consumers Engage, But Still Hesitate

AI adoption is widespread, but confidence, clarity, and consistency still vary across markets and user groups. This article unpacks six data-backed insights to help consumer-facing AI product teams build smarter, more trusted, and more locally relevant experiences.

/ GTM & Growth Strategy / Trends & Foresight / Product & Innovation / Customer & User Experience
Company News

Protocol Theory Appoints Mark McElwain as Head of Audience Solutions to Lead Global Expansion of ProtocolPanel™

Protocol Theory is pleased to welcome Mark McElwain as our new Head of Audience Solutions, where he will lead the growth and evolution of ProtocolPanel™—the world’s first human-verified research community purpose-built for early adopters and innovation consumers.

6 / 29 Articles loaded

Get data & insights that you won’t find anywhere else, delivered straight to your inbox.

Protocol Theory Logo

Let’s onboard the world onchain, together.

Privacy policy
Terms and conditions
Collection statement
Copyright © Protocol Theory Limited 2025
Get data & insights that you won’t find anywhere else, delivered straight to your inbox.

Thanks for subscribing!