Our research, insights, & thought leadership.

In less than a year, Protocol Theory has delivered actionable insights that drive real results, helping Web3 companies navigate the path to onboarding the next billion users. Here’s a look at our impact in 2024.

In this interview with marketing agency Take3, our Head of Global Thought Leadership Alistair Rennie reflects on his career journey that landed him at Protocol Theory–and shares his vision for a fairer, more equitable economic system.

Recent developments in China and Hong Kong point to a vast—and largely untapped—audience of potential crypto adopters. Here’s why the global crypto community might soon witness an adoption surge on a scale never before seen.

Protocol Theory welcomes Nikola Klacar as Research Manager, bringing over seven years of research expertise to help Web3 brands uncover actionable insights and drive growth in the onchain world.

AMP’s decision to invest directly in cryptocurrency is set to benefit from a key insight underpinning crypto adoption in Australia. Here's why others will need to follow suit, or risk being left behind.

A new CoinDesk survey developed in collaboration with Protocol Theory shows enormous potential for crypto innovation in the Asia-Pacific region.