Our research, insights, & thought leadership.

Protocol Theory welcomes Ella Wilson as Strategic Operations Manager - AI, Insights & Execution. In this role, Ella will lead internal systems, AI-driven workflows, and operational delivery, ensuring the team scales effectively with clarity, precision, and impact.

In this article, Alistair Rennie shows that crypto adoption is people-powered: trust, utility, and financial capacity drive demand, while regulation only enables scale.

MetaMask’s new wallet-native stablecoin, mUSD, has the potential to redefine how digital dollars are held and spent by bringing storage, transfer, and everyday payments into a single experience. Its success will depend on whether the brand can close the trust gap that continues to shape consumer perceptions.

Protocol Theory helped BioCrypt evaluate the commercial viability of applying its secure enclave technology to pharmaceutical research. Through expert interviews and strategic insight, the project uncovered real industry pain points—along with the deep specialization and long-term commitment required to solve them.

Singapore is emerging as one of Asia’s most engaged AI markets, where daily usage is driven by learning, productivity, and trust in design. This article explores the key behaviours, barriers, and commercial opportunities shaping the next phase of AI adoption in Singapore.

AI doesn’t just need ground truth in its models—it needs it across the entire business. From UX to pricing to go-to-market strategy, this article unpacks why human-validated insight is the difference between guesswork and growth in the age of AI.