Australians Are Rethinking Their Payment Cards

Most studies of crypto adoption treat users and non-users as simple categories, overlooking the nuance and complexity in how people decide whether to participate. Real understanding comes from examining what happens in the messy middle between these segments.

Protocol Theory, in partnership with Mercuryo, has released 'Beyond Early Adopters'—a landmark report exploring why crypto wallets remain niche today and outlining a roadmap for making them trusted, inclusive, and part of everyday financial life.

AI adoption is widespread, but confidence, clarity, and consistency still vary across markets and user groups. This article unpacks six data-backed insights to help consumer-facing AI product teams build smarter, more trusted, and more locally relevant experiences.

Digital collectibles didn’t fail—they just never reached the right audience. New data reveals that 83% of potential buyers have never touched an NFT—yet millions say they would, if the product offered real utility, access, or cultural relevance.

Recent developments in China and Hong Kong point to a vast—and largely untapped—audience of potential crypto adopters. Here’s why the global crypto community might soon witness an adoption surge on a scale never before seen.

New report reveals that digital asset adoption in the Asia-Pacific (APAC) region has reached 22% in 2024, nearly three times the global average of 7.8%, driven by demand from emerging markets and evolving regulatory landscapes.