Protocol Theory is Heading to Quirks New York This Week

We’re pleased to share that Mark McElwain, Head of Data Solutions at Protocol Theory, will be representing us at Quirk’s NYC 2025, one of the most respected research conferences in North America. The event brings together leaders from top brands, panel providers, and research innovators to exchange ideas, explore challenges, and shape the future of consumer insight.

Mark will be showcasing ProtocolPanel, our proprietary survey panel designed for a world where data quality can no longer be taken for granted. With over 250,000 human-verified members across more than 100 countries, ProtocolPanel provides reliable access to innovators, early adopters, and tech-forward consumers—those at the forefront of cultural and technological change.

“ProtocolPanel represents an old-school solution to a new-school problem. By doing things the way they were done in 2005—leveraging vetted partners, a double opt-in sign-up process, and a multi-layered, always-on ‘Swiss cheese’ approach to respondent quality—we avoid modern-day challenges like bot farms and VPN fraudsters that have given the industry such a headache.”

◾ What We’re Bringing to Quirk’s NYC

ProtocolPanel

◾ Panels should not be a mystery. We believe brands deserve transparency, traceability, and trust in the source of their data.

Global, Tech-Forward Reach

◾ With team members across three continents and participants in over 100 countries, we help brands engage the audiences shaping what’s next.

Access to Innovation Audiences

Let’s Connect!

From crypto users to AI adopters, our panel captures the perspectives of those who are already engaging with the technologies that will define tomorrow.

If you’re attending Quirk’s NYC and would like to connect, reach out to Mark or stop by for a conversation. He’ll be glad to share how ProtocolPanel is raising the bar for data quality, panel integrity, and audience access.See you in New York.

Book a time with Mark McElwain here:

Schedule a call