Protocol Theory Is Heading to SuperAI Singapore

AI doesn’t just need ground truth in its models—it needs it across the entire business. From UX to pricing to go-to-market strategy, this article unpacks why human-validated insight is the difference between guesswork and growth in the age of AI.

AI adoption is widespread, but confidence, clarity, and consistency still vary across markets and user groups. This article unpacks six data-backed insights to help consumer-facing AI product teams build smarter, more trusted, and more locally relevant experiences.

With deep expertise in digital strategy, paid media, and brand leadership, Naomi will guide the next chapter of our growth by sharpening our positioning, expanding our reach, and strengthening how our ideas shape the industry.

Protocol Theory has partnered with Crypto News Australia to bring high-quality, human-verified consumer research to the Australian Web3 community—giving users a chance to share their experiences, influence the industry, and get rewarded through ProtocolPanel™.

Digital collectibles didn’t fail—they just never reached the right audience. New data reveals that 83% of potential buyers have never touched an NFT—yet millions say they would, if the product offered real utility, access, or cultural relevance.

In this piece, Protocol Theory's Head of Innovation & Thought Leadership Alistair Rennie explores how behavioral science can help Web3 teams improve user sign-ups, boost conversion, and build trust—by understanding what really drives decisions in the messy middle between intent and action.