Thought Leadership
Protocol Theory Is Heading to SuperAI Singapore
/ Events & Webinars
Published May 26, 2025
Written by Protocol Theory
◻️ Protocol Theory is heading to SuperAI Singapore to share new consumer insights on how AI is evolving from functional tool to emotional interface—and what that means for builders, brands, and the future of human-tech interaction.
We’re excited to share that Protocol Theory will be on the ground at SuperAI in Singapore this June. As Asia’s premier artificial intelligence summit, SuperAI brings together leading minds in AI, emerging technology, and digital innovation from around the world.
Representing Protocol Theory will be our Managing Director Jonathan Inglis, Head of Thought Leadership Alistair Rennie, and Head of Marketing Naomi Policar.
At Protocol Theory, we specialize in decoding consumer behavior at the edge of technology. From Web3 to AI, our mission is to help businesses understand not just what people are doing, but why they’re doing it, how it’s changing, and what’s coming next.
What We're Bringing to SuperAI
◾ Data on the next wave of AI consumer behavior
AI is no longer just a productivity tool. People are starting to bond with agents, style them, and even trust them as digital companions.
◾ Insights on personalization, parasociality, and trust
We’re exploring how AI is shifting from functional assistant to emotional interface. Think AI-as-avatar, AI-as-partner, and AI-as-style.
◾ Strategic guidance for builders and brands
We’ll be sharing what we’ve learned from studying real user behavior across AI platforms and helping companies navigate this next frontier.
Connect with Protocol Theory
If you’re attending SuperAI and want to meet, book a time with our team here:
We’d love to connect and talk about the future of AI, culture, and consumer behavior.
Join the thousands of Web3 brands, leaders, and innovators gaining an unfair advantage through actionable, evidence-based consumer insights.
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