Protocol Theory Appoints Mark McElwain as Head of Audience Solutions to Lead Global Expansion of ProtocolPanel™

Protocol Theory is pleased to welcome Mark McElwain as our new Head of Audience Solutions, where he will lead the growth and evolution of ProtocolPanel™—the world’s first human-verified research community purpose-built for early adopters and innovation consumers.

With over 15 years of experience scaling and managing high-integrity panels globally, Mark brings deep operational expertise and industry leadership. He has held senior roles at FocusVision (now Forsta), BIGtoken, Nielsen, and Dynata, where he led global panel operations, drove data quality standards, and delivered audience solutions for some of the world’s most respected research clients.

At Protocol Theory, Mark will lead a new chapter for ProtocolPanel™—expanding our reach across emerging technology categories including crypto & digital assets, Web3, AI, digital identity, immersive commerce and next-gen payments.

In his role, Mark will oversee:

▪️ Scaling our community of innovators and early adopters across global markets and emerging technologies

▪️ Reinforcing trust and quality through world-class verification, profiling, and sampling methodologies

▪️ Enhancing infrastructure to enable faster, higher-volume, decision-grade research across multiple categories

▪️ Launching new data products and partnerships to embed ProtocolPanel™ into the insight stacks of leading organizations

“ProtocolPanel™ is built for the next frontier of research—where emerging tech meets real people. Mark’s leadership will help us deepen that vision, expand our reach, and maintain the standards of quality and trust our clients rely on.”

Mark’s appointment reinforces Protocol Theory’s commitment to setting the global standard for insight in emerging tech—delivering faster, smarter, decision-grade data from the voices of real people shaping what’s next.

Want to understand the consumers shaping the future of Web3, AI, and emerging tech?

Get in touch to explore how ProtocolPanel™ can power your next study.